The REAL Reason Why Jony Ive Left Apple!

  • Published: 09 July 2019
  • Jony Ive - The FULL Story!
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Comments • 2 166

    ZONEofTECH   4 months back

    Hope you guys enjoy the video! 😁 What's your take on Jony ive's departure?

    • Marianne Borbe Gatlabayan
      Marianne Borbe Gatlabayan  2 weeks back

      Actively on the look out for the new Jony Ive's venture :)

    • Etu Nimi
      Etu Nimi  4 weeks back

      ZONEofTECH ... In summary...The rats are leaving the sinking Ship !

    • Rob Montraix
      Rob Montraix  4 weeks back

      Apple still makes the best products overall, BUT, innovation is what got them where they are today, not profit margins. Apple has become more HP like under Tim Cook, and while that’s doesn’t make them bad, it doesn’t make them great ENOUGH. Apple’s support system has diminished greatly, Siri is not nearly as functional as it needs to be, and it’s new pro line of computers and monitors are horrendously overpriced. These are holes in the Apple universe are functions of the absence of Steve and the lessening influence of Ive. Tim ran the ship well for a long time, but Apple needs to move on to a new CEO focused on the next great thing. Vision matters

    • kalmo
      kalmo  1 months back

      You do an excellent job reporting on your topics and they are filled with useful information. One comment, your speech needs to slow down for us old timers.

    • Peter Borrego
      Peter Borrego  2 months back

      we did, nice narrative

  • M T
    M T  4 days back

    Ive's designs are beautiful but totally utter crap in terms of functionality.

    • Jbingfa x
      Jbingfa x  5 days back

      I am typing this through youtube right now.

      • Jbingfa x
        Jbingfa x  5 days back

        Hey man nobody denies Apple is history in PC and Portable Comp High Tech...Respect.

        • Pratik Ranjane
          Pratik Ranjane  1 weeks back

          i don't think apple died with Steve jobs, it died after making iphone.....thats the best thing it gave to the world ....not even Steve could do anything after that...

          • Mushroom Jam
            Mushroom Jam  1 weeks back

            So no iMicrowave?

            • Alejandro Cerdena Photography

              Jony Ive should have taken over not Tim Cook

              • MasterOfDissonance
                MasterOfDissonance  1 weeks back

                Was the 10 minutes introduction really necessary? Just get to the point.

                • Jerrod Tham
                  Jerrod Tham  1 weeks back

                  I hope new company will emerge

                  • Jerrod Tham
                    Jerrod Tham  1 weeks back

                    I hope new company will emerge

                    • Arnold Sarmiento
                      Arnold Sarmiento  1 weeks back

                      It’s Steve Jobs 2.0 Johnny will return to save Apple from Tim Cook. This really shows that Jobs doesn’t now how to hire executives

                      • Scott Herford
                        Scott Herford  1 weeks back

                        Jobs would have done well to push for Joanna Hoffmann lead instead of Tim Cook.

                        • Chang Noi
                          Chang Noi  1 weeks back

                          Which is why Applestarted to suck after Steve died. We can expect Apple at Dollar Store by 2030.

                          • WalrusRider
                            WalrusRider  2 weeks back

                            Nice video Daniel

                            • Uroboros Jose
                              Uroboros Jose  2 weeks back

                              is Jony Ive a Sir? really

                              • Team khabib
                                Team khabib  2 weeks back

                                I mean I agree with you the most part .. but you can’t make a square a triangle .. let them make money ... if you don’t like it buy a Samsung .. This is a business not a wish list .. you have a choice .. no offence

                                • Prot Eus
                                  Prot Eus  2 weeks back

                                  will apple fail without Ive? Apple has be failing constantly for the past 5 years. They have clearly lost their edge and their position at the hardware side of things, and Catalina is their Vista. Worse than Vista.

                                  • Joseph Böhme
                                    Joseph Böhme  2 weeks back

                                    A function/ feature and aesthetic designer does not an electronics and processor engineer make. Jony Ives was very lucky to have been given his Apple role and PR credit (his personality, aptitude, and behavior kept him alive) as was Jobs. All of Apple is so collaborative, it is like saying the train driver or conductor got the damn train from the foundry plant to the rails. Was Jony actually machining the stamps and ICs (the guts) for any of their products. Can Ga Ga actually take total credit for ANY of her performances. Is Trump actually running all 400 million of us and our daily activities, not mine. They get money, the Apple board allows the top 10 employees (not true owners - it was /is a public company with castrated powerless stockholders. Private owners take what they want, but real stealing is allowed by the board. Pride and equality for all has nothing to do with it. No one should get 1000's of employee years for a public venture, loyalty is not as important. First or oldest is not guaranteed to be top dog forever (Wozniak). Maybe politicians in congress/senate who often overstay. Lets be real, Jony can go out and eventually expire like all of us, but he is a replaceable part of the thing called BORGXXX, I mean Apple, as was Jobs, Wozniak, Scully. Lincoln, Washington, Johnny Carson. They were never the only one responsible. Everyone knows it is the Illuminaughty, right?

                                    • Carlos Morales
                                      Carlos Morales  2 weeks back

                                      This video missed the history of Jony Ive vs Scott Forstall, Scott was the really creator of the iOS

                                      • Taro MayClair
                                        Taro MayClair  2 weeks back

                                        I only upgrade my iPhone when they change designs. By that time it a big enough leap in internal tec to make a deference.

                                        • glm_sean
                                          glm_sean  2 weeks back

                                          He once and know their making IPhone X with 3 cameras

                                          • Raúl Fernández Perez
                                            Raúl Fernández Perez  2 weeks back

                                            no i dont have an apple device.

                                            • Pete Panalez, Jr.
                                              Pete Panalez, Jr.  2 weeks back

                                              Looks like the design for the AirPods came from Jony Ive's bathroom sink at 1:12.🤔

                                              • ML Assassins Gaming PH
                                                ML Assassins Gaming PH  3 weeks back

                                                I think Jony Ive leave Apple to start a company to call his own.. not under apple but partner with it.

                                                • Ozan .Güler
                                                  Ozan .Güler  3 weeks back

                                                  "... more toilets" ... you are quite nasty even if it was a joke...

                                                  • Tea-Chai hai zindagi
                                                    Tea-Chai hai zindagi  3 weeks back

                                                    Iphone 4 was a very strong phone, it wouldn’t break , since iphone 5 apple phones have become weak.

                                                    • Gokki
                                                      Gokki  3 weeks back

                                                      8:37 for actual content if you wanna skip the history lesson.

                                                      • Yaroslav
                                                        Yaroslav  3 weeks back

                                                        New mac pro and display looks f_king amazing!!!

                                                        • Mike Ho
                                                          Mike Ho  3 weeks back

                                                          How sad to hear Jony Ive left Apple I will miss his voice while introducing Apple products.

                                                          • Klaus Szyska
                                                            Klaus Szyska  3 weeks back

                                                            Thanks for acknowledging that all Apple Mouse designs are the worse ever.
                                                            My hand still hurts when I think of the time I worked with this useless but stylish crap.
                                                            I started with MacIntosh and still like my iMac but not this stupid magic mouse.

                                                            • Christopher Sanchez
                                                              Christopher Sanchez  3 weeks back

                                                              I recently posted a tweet about Tim Cook's not the leader Apple needs. This YouTube channel is the only place to read comments about Tim Cook not right for Apple. Couldn't agree more about what is being said here.

                                                              • boblob2003
                                                                boblob2003  3 weeks back

                                                                Apple has in fact continued to innovate- they've innovated getting rid of headphone jacks and hardware ports not to mention slick software updates that make your perfectly working machine useless!

                                                                • Mark Morrison
                                                                  Mark Morrison  3 weeks back

                                                                  There's a sayin THE ALMIGHTY ALWAYS FALL.

                                                                  • Etu Nimi
                                                                    Etu Nimi  4 weeks back

                                                                    In summary...The rats are leaving the sinking Ship !

                                                                    • Kinman Li
                                                                      Kinman Li  4 weeks back

                                                                      Such an expert

                                                                      • Thomas Wagner
                                                                        Thomas Wagner  4 weeks back

                                                                        "Tim Cook saw some products the first time at the apple events." What?? Are you fucking kidding me!? How ignorant & stupid can a CEO of Apple be? This is completely unbelievable and it's absolutely understandable, that Ive is leaving apple, everyone probably would! Neither Ram nor CPU was it - it was especially DESIGN(!), what saves Apples ass in the 90s and make the iPhone iconic! How can you ignore this important element of Apple in this way, Tim Cook?? This is a big and significant sign, that apple will go downwards within the next years, d e f i n e t l y!!

                                                                        • Adrian Sierra
                                                                          Adrian Sierra  4 weeks back

                                                                          Great history Daniel, and super nicely told. And maybe it is true that Apple has become a bit too comfortable with its design magic. On the other hand, if a design has become timeless, it is worth it to keep it going for as long as possible, like the I-Mac for instance, that still looks very gorgeous. I firmly believe that one of the tragedies of these days is the speed with which we replace our gadgets, faster and faster, producing more and more trash, choking to death our planet. By maintaining the design, i believe Apple has made us to want to keep its products longer, and that is a bit of good news for our fucked-up environment.

                                                                          • Thomas Lerche
                                                                            Thomas Lerche  4 weeks back

                                                                            Hi Everyone. I admire Steve Jobs a lot, but by the time, I became interested in Apple, sadly, Steve was gone and so I am happy to say, that I NEVER owned or bought an Apple Product. I am a Android and Windows guy and that will probably never change by now. Yes I have tried my sisters macbook, but I simply couldn´t figure it out. Too complicated and non intuitive. I also don´t like that many people lately, complain that certain functions in especially the later Iphones, have been taken out, even though they were very popular with iphone users and so it seems that Apple by Tim cooke are just running their own show, without any consideration as to what people really want, so I hope that th Goodbye of Steve Ivy, will make Apple wake up and smell the coffee, because otherwise, Apple will AGAIN go down, because Steve Jobs sadly did not take care of himself, so as to continue to be this Company´s Only Real CEO...

                                                                            • Marquise Thomas
                                                                              Marquise Thomas  4 weeks back

                                                                              The way these chinese phone companies are getting better at a cheaper price i dont see anybody going into a apple store in 2025 & getting the new "iphone 16"

                                                                              • samesaw
                                                                                samesaw  4 weeks back

                                                                                Laptops with touch screens please !!!

                                                                                • bruman2002
                                                                                  bruman2002  4 weeks back

                                                                                  tim cook who has no innovative bone in his body is RUINING Apple!!!

                                                                                  • jroar123
                                                                                    jroar123  4 weeks back

                                                                                    I hope Johnny Ives creates computers for the PC side. It’s time for something incredible to happen.

                                                                                    • jroar123
                                                                                      jroar123  4 weeks back

                                                                                      So Apple has lost its main creative drive. Apple is going to stay stagnant and lose money. However, they have enough cash to keep going until they change out Tim Cook.

                                                                                      • Michael
                                                                                        Michael  4 weeks back

                                                                                        Really good work, thanks dear!
                                                                                        Ummm it's actually somehow a little miracle to me that Apple is still so ahead, given all that non-focus on product... But I guess what they are still by far best at is actually; no, not products, but... BRANDING and consistency... So perhaps that's their real key to success

                                                                                        • R.L. Dane
                                                                                          R.L. Dane  4 weeks back

                                                                                          What if Jony had become CEO?

                                                                                          • SP 12
                                                                                            SP 12  4 weeks back

                                                                                            All being said; good designs become timeless art pieces - the G4, BrionVega, ect...

                                                                                            • josh s
                                                                                              josh s  4 weeks back

                                                                                              steve honestly would be turning in his grave

                                                                                            • Joshuahikes
                                                                                              Joshuahikes  4 weeks back

                                                                                              The three year iPhone design product cycle makes Apple feel less appealing. The horns on faceid model iPhones are not ascetically pleasing just as the large bezels where not pleasing on the previous gen. Design wise Tim Cook gets a D+. When the iPhone X came out people were like NOTCH. Apple is loosing its sex appeal. Hope Tim sees the error in squeezing their customers for money with old designs.